![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/b2f8dc3b-84c7-41fa-b339-979b612721a2_rw_1920.jpg?h=88b34171806af5e2544cb822d918f1d4)
PJ Masks
Brand Refresh
The branding for PJ Masks previously lacked a clear focus on storytelling and consisted of red, green, and blue characters on a matching background.
The brand re-fresh helped up-age the show's visual identity by making it more aspirational. Cute character poses were replaced with heroic, determined images that kept individual character personalities that were relevant to a preschool audience. A lighter colour palette was introduced to help the characters stand out and strengthen the hero colours and additional brand elements were created with a comic book style to help enhance the superhero theme.
The new re-brand saw revenues increase by 39%
with annual global retail sales reaching over $1.15b.
with annual global retail sales reaching over $1.15b.
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/424c61b7-0006-46a2-b834-1733a70a243c_rw_1920.png?h=e6fe30c69b2f777195cff9a6c9dfa953)
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/79065dc6-4e59-4ff2-af84-545f1f9521db_rw_3840.jpg?h=2b419cba202557c4036f3071865b85de)
New packaging, produced with help from Design Force Inc.
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/2b95beaf-2b57-4170-8610-b653a800016a_rw_1920.png?h=831efab8910abcfb11cdfdb890c353ae)
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/42ff2280-e2e0-472a-8a47-8597d0cf96ef_rw_1920.jpg?h=c90f57947d91ff58511c727cc4942360)
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/3590be06-6146-4bbd-a4eb-743e4c943064_rw_1920.jpg?h=f1579f211314b28e9944781f7fe060fa)
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/ac2928e9-a811-41a0-b597-257843ee3119_rw_1920.jpg?h=8be1ecd865c30c0dfbf07352c18144ae)
![](https://cdn.myportfolio.com/c1db5b99-9cc2-4780-bd59-253a8d0867b2/01163002-c392-4c6f-a500-bfa0df538b6b_rw_3840.jpg?h=6649a2a40e005f58b1ac372578eba3f0)